Develop an appealing message

For the particular issue that you want to effect change on create an engaging and imaginative slogan or symbols that people can relate to.

You could run events or competitions locally to generate these, and where you can, make use of visual symbols. A good example of this is the “Empty Purse” campaign which was organised to oppose the Welfare Reform Bill: women gathered at Stormont brandishing empty purses to symbolize the likely impact of welfare changes on women.